Where is the boss who is better at marketing than marketing director?

former Ogilvy,
the marketing director of Tong Fu oral medicine.
Author authorized release.
Reprint please contact author public number: bigideaa.
People view marketing case through the workplace pin say the boss to do marketing and marketing director,
the difference in what? In fact,
it is in the identity of ah! * marketing director love aftertaste,
boss only look forward.
A large campaign down,
marketing director felt some extraordinary record of the household,
and the boss in a thought,
how to improve the division of labor,
process improvement,
and even improve the placement of tables and chairs,
further to enhance the performance and reduce errors.
* how to improve advertising ROI? Planning director is thinking of optimization program,
want a better idea,
write more de